Maya Archaeology Initiative’s Toucan Logo Ruffles Kellogg’s Feathers

Detroit Free Press – August 22, 2011

“ To a California foundation, its toucan bird symbol represents its attempts to preserve the Mayan culture.

   To Battle Creek-based Kellogg, it looks too close to Toucan Sam on boxes of its Froot Loops.

“This is a bit like the Washington Redskins claiming trademark infringement against the National Congress of American Indians,” Dr. Francisco Estrada, president of the Maya Archeology Initiative, said in a statement Monday.

Kellogg is objecting to the Maya Archeology Initiative’s application for a trademark for its toucan logo.”

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